How To Grab The Attention Of Busy Business People

She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. She’s also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. Connect with her on LinkedIn, Twitter, or Google+. How To Grab The Attention Of Busy Business People It may sound counterintuitive but investing in digital marketing is one of the best things you can do to drive offline traffic. People often turn to the Internet to search and discover local business. So, create social sharing opportunities within your store to get people to talk you up on social media.

How To Grab The Attention Of Busy Business People

Nevertheless, the ability to make a customer stop what they are doing and notice your brand is vital in today’s marketing world. Today we will cover some of the best tips and tricks you can implement to stand out from the competition and gain customer attention. Content marketing is about creating interesting, informative, and engaging content to organically attract customers to your online store. From videos and podcasts to guides and ebooks, there are endless opportunities for your business to branch out into the world of content and generate traffic. Product discounts aren’t the only offer you can provide customers. If you don’t normally offer free shipping, then occasionally doing so can be a compelling incentive to drive traffic from social media or email marketing campaigns onto your store. Pinterest is the ideal place to reach your potential customers as they visit the platform to consider future activities and purchases.

Frequently Asked Questions (FAQs)

Taking an audience-first approach to your small business idea means you’re playing the long game (it might be months until you’ve figured it out). But you don’t need millions of followers to do it—Instagrammer Kat Gaskin, for example, pulled off a $10,000 product launch with only 3,000 followers for her brand, The Content Planner. But if you’re like most men, you’ve struggled with trying to figure out how to go about making that contact.

  • Building a keyword strategy for your ecommerce website is essential for consistently generating organic traffic from search engines.
  • Think the same way about your website, social media, and email blasts.
  • Steve Conway is a content marketing professional and inbound marketing expert.
  • Instead, complete as many fields as you can, then upload several photos of your business.
  • This could be anything from an open-door policy between you and employees to quarterly team feedback meetings and birthday or holiday greetings.

If you want your business to get the attention it deserves, you need to think about new and innovative ways to get your customers’ attention. With so many tasks needing to be done, many people just don’t have the attention spans to take in the message crafted to sell. Attention spans have started to become even shorter, as a result of instant gratification and quick fixes. Do you have any tips that help you reach busy people over email?

Offer services

While time, in one sense, is universal, it is highly individual in another sense. So personal, in fact, that no one over the age of fifteen is without a wristwatch anymore. Trying out several time management tactics to find which one works best for you may help you reduce stress, boost productivity, and start the new year right. But, of course, it’s better to be correct than be perfect.

Use retail sales training so your crew can sell your merchandise. As stores reopened after the pandemic lockdowns, many relied on heavy discounts. While that helped move old merchandise, it allowed your crew to simply clerk to people who wanted to buy. You have to lead your employees in role-playing their new skills toward the front of the retail space.


If, for example, during your discussion you believe that some basic training would help their office manager to administer better system back-ups, tell them. You can sell them a full-scale business recovery solution later. While you’re feeling the pressure to fill your pipeline this moment, many of the people you’ll speak with won’t be ready to make any immediate changes. But if you leave a positive impression as a thoughtful, intelligent person who may be able to help their business in the future, they’ll want to stay in touch.

  • Original content helps position your business as an industry thought leader and build your brand.
  • They’re immensely important to getting clicks to pages.
  • Creating a positive work environment for your team encourages motivation, productivity, and fresh ideas.
  • If you’ve already got an engaged online following—say you’re a cartoonist or an urban photographer—you’re in an especially good position to give this small business idea a try.
  • If you’ve always told employees to park in the back, have them park near your storefront to look busy, then have them move them when you are packed.

Colin has 30-years experience working with corporate audiences ranging from six to 6,000 people. A deeply engaging speaker and educator, Colin’s unique style won him Keynote Speaker of the Year by PSA in 2020 and Australian Educator of the Year in 2008. He has a long been held in deep regard by his training and speaking peers.